The purpose of sales data analysis is explained from two dimensions

First of all, we should have a comprehensive, objective and real control over the sales situation of the whole enterprise or the company. Through analyzing the previous sales data, we can summarize the sales rules, assist the leaders to formulate corresponding sales strategies and create better sales performance. In addition, it is necessary to monitor the changes of sales data in real time, find out the problems in time, adjust sales ideas, formulate countermeasures, and ensure the achievement of performance goals.

Refine the analysis indicators and dimensions according to the determined analysis topics, and finally form a complete set of enterprise sales analysis indicator system. As shown in the following figure:

There are two main purposes for enterprises to analyze sales data. One is to grasp the sales situation as a whole, which is usually obtained from the daily and monthly sales reports, to check the completion of objectives and monitor whether there is any abnormality. Another purpose is to analyze specific problems, such as channel comparison analysis and competitive product analysis of new products entering the market. If you are a sales director, you can focus on grasping the overall situation.